The core of The Iron Man Business Model is to use products as a means of defence for a technology business. The goal is to move from talk to show. In a world where discussions and debate seem to drown out issues, execution is king!
Credibility is gained if a business already has a product similar to what a client wants or on the intended platform. On the technical end, it helps the skill-set of the team if there is a product to work on whether a client will pay for it or not. Personally, I look at this aspect as Research and Development.
The following are products that I have developed.